I’m Frankie! A UX designer based in Los Angeles, CA.

I grew up in a family-owned restaurant in San Francisco and have had a long career in hospitality and wine. I’ve opened several successful restaurants and wine bars. I’ve helped a restaurant flourish during the pandemic by creating digital solutions for customers to easily (and safely) obtain their food without the experience feeling impersonal. I’ve also opened a successful online wine business in Oregon purely from social media and strong website design.

Before that, I was a theatre actor, working in both large and small theatres in Chicago and San Francisco, after studying at the legendary Theatre School at DePaul. 

These pursuits have led me to UX design, which I feel is a strong bridge between high levels of creativity and concrete solutions. To me, the world feels like it’s rapidly heading in a new direction where UX designers will be the prominent storytellers.

Outside of work you can find me trying to break the course record at your favorite golf course, building MCM furniture, or running the tasting at your local wine bar.

If you’d like to connect, let’s chat!